MWYW draws its inspiration at the confluence of the three continents that have shaped creative director, Jas Sehmbi. Having lived in Africa, Asia and Europe by the time he was eleven, the foundations of a nomadic spirit were firmly established, instilling in him a fascination with for how people carry their belongings.  A particularly strong affinity with Japan, is manifested in a preoccupation with quality, balance, simplicity and utility.
Thoughtfully designed, sampled and refined in the brand’s East London atelier to reduce unnecessary elements, each piece is assembled using the best combination of time-honoured techniques and fit for purpose materials.


Masculine, feminine, hard, soft, traditional, modern, timeless - current. Make What You Will is a brand of contrasts, born out of a long-standing heritage in bag design and manufacture.
An open invitation to co-create;
MAKE WHAT YOU WILL (MWYW), offers a blank canvas upon which to add the rituals of daily living. Timeless style that resonates with the here and now, accessibly priced and elevated through high quality workmanship.

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